Make Money Creating Information Products
59Freelance writing very often requires us to cover a wide range of topics in as concise a manner as possible and focus on things like SEO and keywords to drive traffic. Sooner or later you will want to do more than just write blog posts or content for other people to sell.
To truly be successful you need to remember that you are a craftsman creating a product for others. Writing and selling reports and eBooks can generate immediate and recurring income if you follow a few basic steps and take the time to understand your audience .
Create Information that Satisfies Both Mind and Emotions
Satisfaction
A successful information product must answer a need or desire in a way that causes the potential buyer to respond. People understand things on three levels. Human perception and response is a function of the mind, emotions and the body.
The mind understands a need, such as hunger. The emotions create a desire to satisfy it with good food and the appetite of the body is stimulated by the smell of pizza baking, for example.
Writing It
You have the knowledge to create a useful report or eBook in your niche. Write the product with the aim of satisfying the mind, emotions and appetites of your readers. It has to be:
1. Perceived as something the reader needs
2. Written in a way that creates an emotional desire
3. Written in a way that gratifies their desire immediately
Search blogs and forums that deal with your niche to get an idea of what people are looking for. The comments they leave on blogs and forums can give you good ideas for your work. Questions that are asked by a lot of people in forum threads or sites like Ask Yahoo can give you a topic that you can write. A well written and researched report that offers an immediate answer to the question or problem can produce both immediate income and residual income from affiliate links as well.
Make money with your information product
Understanding what motivates your potential readers makes the work easier to sell. After you have written and edited the product to your satisfaction it is time to sell it. Sites such as E-Junkie offer a sales platform with buy it now buttons for PayPal and other buying options.
You can upload the product to E-Junkie and then create a splash page on one of the free blogging sites to direct traffic to your product on E-Junkie. Write posts on your blogs and use text links in the post to connect to your E-Junkie landing page. If the product answers a need and provides useful information it will sell.
Another great way to sell your work is by publishing it via Smashwords. It doesn't cost anything to publish on smashwords.com and they will offer your eBook in formats that can be read on kindle and other mobile devices as well as on computers.
